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Consumers Say Companies Should Do More to Solve World Problems

Posted by strategicvisionlimited on November 25, 2011 at 7:15 PM Comments comments (0)

Consumers Say Companies Should Do More to Solve World Problems

85% of consumers expect companies to become actively involved in solving social and environmental challenges and 72% of consumers does not think that companies are working hard enough to solve these issues.

  • 44% say they'd punish irresponsible companies
  • 51% of consumers say they'd reward responsible companies by choosing to buy their products
  • 53% say they'd pay a 10% premium for a product produced in a responsible way

All three figures are up substantially from last year.


So doing good in the world can in addition to give the company a better image also give the company more loyal and happier customers who might be willing to pay a slightly higher price for a product produced in a more responsible way.

However, "only 20% trust companies when they communicate about their social/environmental commitments and initiatives" so 'doing good in the world' and addressing these issues needs to be more than a PR-exercise.


Source: Meaningful Brands—Havas Media launches global results

 

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The Bank of Facebook

Posted by strategicvisionlimited on March 26, 2010 at 8:24 AM Comments comments (0)

How Facebook can change to bank industry and other industries.

With Facebook approaching a billion people there are lot of opportunities to do a lot of different things including developing completely new business models in areas such as banking.


Peer-to-peeer lending could be such as an area where Facebook could develop a global lending business similar to Zopa side-steping banks.


Purchasing is another area where Facebook could use the massive negotiating power of a huge network to change how people are purchasing goods and services.


In this video Thomas Power from Ecademy talks about some of these ideas and possibilities.

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The Web in Five Years Time - according to Google

Posted by strategicvisionlimited on November 13, 2009 at 1:02 PM Comments comments (0)

Google chief executive Eric Schmidt claims that within five years we will be consuming a 'radically different' internet, dominated by Chinese language and social media content delivered via super-fast broadband.


Google's Eric Schmidt claims the web will look radically different in five yearsSpeaking at the Gartner Symposium/ITxpo Orlando 2009, Schmidt outlined his vision of the future, claiming that how to rank real-time social content is "the great challenge of the age,"


He also advised brands to listen to youth consumers when drawing up their marketing strategies. "Talk to a teenager about how they consume media and remember in five years they'll be your employee," he said.


Here's an overview of Schmidt's vision:


1. Five years from now the internet will be dominated by Chinese-language content.

 

2. Five years is a factor of ten in Moore's Law, meaning that computers will be capable of far more by that time than they are today.

 

3. Within five years there will be broadband well above 100MB in performance - and distribution distinctions between TV, radio and the web will go away.

 

4. "We're starting to make significant money off of Youtube", content will move towards more video.

 

5. "Real time information is just as valuable as all the other information, we want it included in our search results."

 

6. "We can index real-time info now - but how do we rank it?"

 

7. It's because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that "is the great challenge of the age." Schmidt believes Google can solve that problem.


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